The incredible size of the World Wide Web makes it difficult for most websites to even be seen in search results much less achieve clicks and conversions.
Competition for eyeballs is huge.
Don’t let your site get lost in the abyss.
The Web has grown from 441 million pages in 1996 to more than 130 trillionThat’s 130,000,000,000,000
Source: Search Engine Roundtable, see link  pages today.
When consumers search for products, services, or information online, most websites get lost in the abyss.
Would you like to elevate your site out of digital obscurity and increase your share of search engine traffic?
The good news is, there’s a massive audience of web users out there – more than 3 billion worldwide and growing.
This audience generates more than 40,000 search queries per second through Google alone causing a constant deluge of opportunities in search results!
The question is how to get your site to show in the flow.
The answer… effective SEO.
Search engine optimization. Employing proven strategies — best practices per Google and Bing — can boost your website’s visibility in search results despite the waterfall of competition you’re up against. RVC can help.
Search engine optimization is the process of enhancing certain aspects of a website in order to raise its visibility in organic (non-paid) web search results, also known as SERPs (search engine results pages.) The goal is simple: get the site found by web users and increase visitor traffic. While no one can guarantee a position on page one of Google or Bing SERPs, if your site has never been optimized by an SEO professional, chances are good that its default position (rank) in search results for relevant keyword queries can be improved — in many cases, significantly. We will provide a free site assessment before committing to any SEO work. After the evaluation, if we do not believe we can improve your site’s rank in Google SERPS, we’ll let you know and not waste your time or ours. Learn more about RVC’s SEO Services or contact us for your free estimate for enhancing your site’s visibility in web search results.
Encrypt Your Website
for Security and SEO
Even if you don’t sell products or accept payments on your website, there are compelling reasons to have all pages of your site encrypted. First of all, in 2014, Google announced that they were starting to use HTTPS as a ranking signal. (HTTPS is the technical reference for secure communication over a computer network, e.g., the Internet.) And if a ranking boost isn’t compelling enough, you should know that HTTPS also stops eavesdroppers from listening in when site visitors use your email/contact form or other web forms on your site. Equally important, HTTPS uses authentication to ensure that web users communicate with the intended website, protecting against website spoofing and man-in-the-middle attacks. Migrating a website to HTTPS can be tricky. RVC can help. Contact RVC for your free site encryption estimate.
Google began rolling out a mobile-friendly update to their search engine algorithm on April 21, 2015. The announcement stated that Google was boosting the ranking of mobile-friendly pages on mobile search results. Bing announced similar changes the next month. Also in April 2015, Comscore announced that mobile Internet usage surpassed desktop computers as the most used digital platform. So, at this point it’s clear. Online businesses that want to compete effectively in the digital realm must have a mobile-friendly website. If you are building a new site, a fully responsive design is definitely the way to go. However, if you already have a website that you paid good money for and would prefer that it not be modified because you love its design, an adaptive mobile solution is your best bet. It’s a faster, less expensive way to go. Contact RVC for your free estimate on mobilizing your website.
Quarterly Maintenance for
Your WordPress Website
One of the best things about using WordPress (.org, not .com) is the fact that there are more than 40,000 free plugins available along with a wide variety of free themes to choose from. The plugins provide additional features from fancy contact forms to photo galleries. But with the additional functionality comes a responsibility to keep your software current to avoid security vulnerabilities. A hacked site can be costly. Every three months, RVC will update your WordPress software (plugins, theme, and core software), run a malware scan, and provide a 90-day traffic report. Additionally, we will install & configure a free security plugin which will continually monitor and protect your site. Lastly, your WP database and files will be backed up on a monthly basis. That’s all in the basic quarterly website maintenance plan which also includes website uptime monitoring. Other optional, maintenance related services include page-load speed assessments and SEO tune-ups. Contact RVC to learn more and to receive a free estimate on our quarterly site maintenance service for your website.
Accept Credit Cards
on your Website
If you provide services to clients, it probably makes sense for you to accept payments on your website. If you currently do not, my guess is it’s because you’re worried about security issues, complexity, and/or cost. While bank checks and money orders are nice because they avoid transaction fees, consumers who prefer to pay by credit card or debit card often choose service providers based on this convenience. So, if you don’t provide this service, you could be losing clients to the competition. As for transaction fees, pass them along. Most consumers understand the need for this type of surcharge as long as it’s reasonable and fully disclosed. It’s a convenience… and it’s optional. Those who do not want to pay the surcharge can remit a check or money order as usual. RVC can equip your website with a secure solution for accepting payment cards without breaking the bank. Contact us for your free estimate on upgrading your website to accept payments online.
When all else fails, pay your way to the top! The reality is, if you are in a highly competitive industry (e.g., legal, travel, tech) with an over-abundance of businesses saturating the web, particularly for your local area, it’s unlikely your website is ranking well enough in search results to glean much traffic organically (non-paid). The beauty of search engine advertising is it’s less expensive than most other forms of advertising and it generates exposure to consumers at the precise time they are searching for the products, services, or information you offer. Moreover, robust reporting allows you to verify which ads produce site visitors and whether they convert (purchase your product, email you, download your e-book, or take some other desired action). RVC can get an effective ad campaign up and running for your website which will increase your site’s exposure and visitor count. Contact us for your free estimate on advertising your site in Google’s search engine results.
There are specific steps that need to be taken to elevate your website from the depths of the digital abyss. They start with a comprehensive assessment of your site and your competition and a clear understanding of your target market. Relevant high-value keywords, appropriate metadata, quality content, and links are all essential to your site’s success.
Drop us a line and we will perform a free, confidential, no-obligation assessment of your website and let you know if we can improve upon its current visibility in search results and provide a measurable increase in visitor traffic.
Let’s get busy saving your site from the obscurity of the digital abyss. Improve your website’s visibility in Google and Bing search results. Go with RVC SEO services and get found by internet users and increase visitor traffic to your website.
Published: 1 year, 8 months ago
Last update: 2 days ago